Amazon Marketplaces: Countries, Domains, Currencies
A list of Amazon marketplaces with country, website, code and currency, what changes between them, how seller accounts cover regions and how to choose.
Amazon runs a separate marketplace, with its own website, for each of its countries: for example amazon.com for the United States, amazon.de for Germany and amazon.com.tr for Türkiye. Each marketplace has its own currency, prices, sellers, categories and Sales Ranks. The table below lists 21 marketplaces with their website, code and currency, the ones ENSKOM supports.
Amazon marketplaces table
| Region | Country | Website | Code | Currency |
|---|---|---|---|---|
| North America | United States | amazon.com | US | USD |
| North America | Canada | amazon.ca | CA | CAD |
| North America | Mexico | amazon.com.mx | MX | MXN |
| South America | Brazil | amazon.com.br | BR | BRL |
| Europe | United Kingdom | amazon.co.uk | GB | GBP |
| Europe | Germany | amazon.de | DE | EUR |
| Europe | France | amazon.fr | FR | EUR |
| Europe | Italy | amazon.it | IT | EUR |
| Europe | Spain | amazon.es | ES | EUR |
| Europe | Netherlands | amazon.nl | NL | EUR |
| Europe | Belgium | amazon.com.be | BE | EUR |
| Europe | Ireland | amazon.ie | IE | EUR |
| Europe | Sweden | amazon.se | SE | SEK |
| Europe | Poland | amazon.pl | PL | PLN |
| Europe | Türkiye | amazon.com.tr | TR | TRY |
| Middle East | United Arab Emirates | amazon.ae | AE | AED |
| Middle East | Saudi Arabia | amazon.sa | SA | SAR |
| Africa | Egypt | amazon.eg | EG | EGP |
| Asia-Pacific | Japan | amazon.co.jp | JP | JPY |
| Asia-Pacific | Australia | amazon.com.au | AU | AUD |
| Asia-Pacific | India | amazon.in | IN | INR |
The regions here are geographic. Amazon also has marketplaces that are not in this list, such as Singapore and South Africa. The code is the country code; the United Kingdom is GB, not UK.
What changes from one marketplace to another
- Products and ASINs. The same product often has the same ASIN in several marketplaces, but not always, and a product can be missing entirely (what an ASIN is).
- Prices and currency. Each marketplace sells in its own currency, with its own taxes and delivery costs.
- Sellers and the Featured Offer. The sellers of a product, and who holds the Featured Offer, differ by marketplace (what the Buy Box is).
- Categories. Category trees, names and IDs differ (how to find a product’s exact Amazon category).
- Sales Rank. Each marketplace ranks its own sales (Amazon Sales Rank).
- Fees and rules. Referral fees, FBA fees and the categories that need approval differ (Amazon Apply to Sell: gated products).
- Delivery location. Prices and offers can change with the delivery address you set in that marketplace.
Seller accounts and regions
Amazon groups marketplaces into regions for sellers. Within a region, one seller account can often sell in several marketplaces, for example several European marketplaces or the United States, Canada and Mexico. Selling in another region usually needs a separate or linked account. Each marketplace also has its own tax and registration rules; selling in Europe, for example, usually needs a VAT number. Check Amazon’s current regional pages before you expand.
How to choose a marketplace
- Demand: do the products you want to sell have good Sales Ranks there?
- Competition: how many sellers, and does Amazon sell the products itself?
- Logistics: can you get stock to Amazon’s warehouses or to buyers there at a reasonable cost?
- Taxes and registration: what does selling there require from your business?
- Language: can you write listings and answer buyers in the marketplace’s language?
Start with one marketplace you can serve well, then compare the same products in the next one.
Tips for researching several marketplaces
- Research each marketplace separately. Never assume a product, a seller or a rank carries over.
- Always note the marketplace together with the ASIN or the seller ID.
- Set the delivery location of each marketplace to an address there, so prices match what local buyers see.
The faster way: research 21 marketplaces with ENSKOM
ENSKOM is a Chrome extension that reads public Amazon pages in your own browser, in the 21 marketplaces above:
- Each marketplace kept separate: products are identified by marketplace and ASIN, sellers by marketplace and seller ID.
- ASIN Researcher: up to 10,000 source ASINs in one research, in the marketplace you choose.
- Store Researcher: see which marketplaces a seller sells in, and scan its stores.
- Marketplace settings: turn marketplaces on or off and set the delivery location for each one.
The Free plan includes every research feature.
Guides: Marketplace settings · Start a new research · Your Sellers list
FAQ
How many Amazon marketplaces are there?
Amazon runs more than 20 marketplaces, and it opens new ones over time. The table above lists the 21 that ENSKOM supports.
Is the ASIN the same in every Amazon marketplace?
Often, but not always. Check the ASIN in each marketplace you research.
Can I sell in several marketplaces with one account?
Within a region, often yes: Amazon’s unified accounts cover several marketplaces, for example in Europe or North America. Other regions usually need a separate or linked account.
What is the code for the UK marketplace?
The country code is GB. The website is amazon.co.uk.
Why are prices different on amazon.com and amazon.de?
Each marketplace has its own sellers, currency, taxes, delivery costs and demand, so prices are set separately.